{"id":29990,"date":"2025-06-17T20:51:40","date_gmt":"2025-06-17T20:51:40","guid":{"rendered":"https:\/\/boostgrowb.com\/7-errores-que-debes-evitar-antes-de-comprar-un-sitio-web\/"},"modified":"2025-07-21T19:38:56","modified_gmt":"2025-07-21T19:38:56","slug":"7-errores-que-debes-evitar-antes-de-comprar-un-sitio-web","status":"publish","type":"post","link":"https:\/\/boostgrowb.com\/es\/7-errores-que-debes-evitar-antes-de-comprar-un-sitio-web\/","title":{"rendered":"7 errores que debes evitar antes de comprar un sitio web"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29990\" class=\"elementor elementor-29990 elementor-22524\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57e01a9 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"57e01a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb884fc elementor-widget elementor-widget-text-editor\" data-id=\"fb884fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfEst\u00e1s pensando en comprar un sitio web llave en mano? Antes de dar el paso, t\u00f3mate tu tiempo para identificar los errores m\u00e1s comunes. He aqu\u00ed los 7 errores que debes evitar si quieres comprar un sitio web con confianza y, sobre todo, rentabilidad.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ac3d6a elementor-widget elementor-widget-heading\" data-id=\"1ac3d6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. No comprobar las fuentes de tr\u00e1fico<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29211d1 elementor-widget elementor-widget-text-editor\" data-id=\"29211d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"743\" data-end=\"1092\">Un sitio puede parecer prometedor con miles de visitantes al mes&#8230; pero \u00bfde d\u00f3nde vienen? Muchos compradores novatos se olvidan de <strong data-start=\"884\" data-end=\"933\">investigar la calidad y el origen de su tr\u00e1fico<\/strong>. Como resultado, acaban con un sitio que depende de una fuente vol\u00e1til (por ejemplo, redes sociales, Reddit, Pinterest) o artificial (tr\u00e1fico comprado o bots).  <\/p>\n<p data-start=\"1094\" data-end=\"1124\"><strong data-start=\"1097\" data-end=\"1122\">Lo que tienes que hacer:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63a93e2 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"63a93e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Solicitar acceso a Google Analytics o Matomo.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Exige acceso temporal de s\u00f3lo lectura a las cuentas afectadas.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Analiza el desglose: org\u00e1nico, directo, social, de referencia, etc. Tr\u00e1fico diversificado = un sitio m\u00e1s estable.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32a9d07 elementor-widget elementor-widget-heading\" data-id=\"32a9d07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Creer las cifras de ingresos sin pruebas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01cd7ca elementor-widget elementor-widget-text-editor\" data-id=\"01cd7ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1922\" data-end=\"2170\">Un sitio puede clasificarse bien hoy&#8230; pero estar a punto de caer ma\u00f1ana.<br data-start=\"2013\" data-end=\"2016\">Si su SEO se basa en pr\u00e1cticas dudosas o si es v\u00edctima de una penalizaci\u00f3n de Google, podr\u00eda perder todo su tr\u00e1fico de la noche a la ma\u00f1ana.<\/p>\n<p data-start=\"2172\" data-end=\"2202\"><strong data-start=\"2175\" data-end=\"2200\">Lo que tienes que hacer:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cbbeed elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2cbbeed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Solicita extractos de pago reales (Stripe, PayPal, informes de publicidad, etc.).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Utiliza herramientas como Similarweb o Ahrefs para validar las cifras.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Comprueba la coherencia entre el tr\u00e1fico, los \u00edndices de conversi\u00f3n y los ingresos anunciados.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79a31bb elementor-widget elementor-widget-heading\" data-id=\"79a31bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Olvidar auditar el SEO del sitio web<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bdcce6 elementor-widget elementor-widget-text-editor\" data-id=\"7bdcce6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1419\" data-end=\"1606\">Si el sitio se anuncia como \u00abrentable\u00bb, exige pruebas.<br data-start=\"1478\" data-end=\"1481\">Con demasiada frecuencia, los ingresos que se muestran est\u00e1n adornados (o son directamente ficticios). <strong data-start=\"1587\" data-end=\"1594\">No<\/strong> basta con una simple captura de pantalla. <\/p>\n<p data-start=\"1608\" data-end=\"1638\"><strong data-start=\"1611\" data-end=\"1636\">Lo que tienes que hacer:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34c81a3 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"34c81a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Escanea el sitio con una herramienta como Semrush, Screaming Frog o Sitebulb.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Comprueba el perfil de backlinks (calidad, diversidad, anclajes, etc.).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Eval\u00faa la estructura del sitio, las etiquetas Hn, la velocidad de carga y el contenido duplicado.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4727174 elementor-widget elementor-widget-heading\" data-id=\"4727174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. No entender el modelo de monetizaci\u00f3n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96ae59b elementor-widget elementor-widget-text-editor\" data-id=\"96ae59b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2505\" data-end=\"2705\">Un sitio que es rentable hoy puede no serlo ma\u00f1ana si no dominas <strong data-start=\"2584\" data-end=\"2617\">c\u00f3mo genera dinero<\/strong>. Adsense, afiliaci\u00f3n, venta de leads, suscripciones&#8230; cada modelo tiene sus especificidades. <\/p>\n<p data-start=\"2707\" data-end=\"2737\"><strong data-start=\"2710\" data-end=\"2735\">Lo que tienes que hacer:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6c0a8c elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c6c0a8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Solicita un desglose de los ingresos (por p\u00e1gina, producto o fuente).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Preg\u00fantate: \u00bfc\u00f3mo podr\u00edas desarrollar este modelo en los pr\u00f3ximos meses?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Elige un modelo que puedas utilizar (por ejemplo, si no est\u00e1s familiarizado con el env\u00edo de correos electr\u00f3nicos, evita los embudos complejos).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d77bf61 elementor-widget elementor-widget-heading\" data-id=\"d77bf61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Descuidar el aspecto t\u00e9cnico<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d9382f elementor-widget elementor-widget-text-editor\" data-id=\"1d9382f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3062\" data-end=\"3221\">Que un sitio \u00abfuncione\u00bb no significa que est\u00e9 bien dise\u00f1ado. Podr\u00edas heredar un CMS obsoleto, un tema sin mantenimiento o un alojamiento inestable. <\/p>\n<p data-start=\"3223\" data-end=\"3253\"><strong data-start=\"3226\" data-end=\"3251\">Lo que tienes que hacer:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8132ef2 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8132ef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Comprueba el CMS (WordPress, Shopify, Webflow, etc.) y las versiones utilizadas<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Comprueba la velocidad del sitio (Google PageSpeed, GTmetrix).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pide un informe t\u00e9cnico o contrata a un aut\u00f3nomo si es necesario.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c57b09c elementor-widget elementor-widget-heading\" data-id=\"c57b09c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. No comprobaci\u00f3n de derechos y titularidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a80436 elementor-widget elementor-widget-text-editor\" data-id=\"0a80436\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3558\" data-end=\"3724\">Tienes que asegurarte de que el sitio que est\u00e1s comprando <strong data-start=\"3602\" data-end=\"3632\">pertenece realmente al vendedor<\/strong>&#8230; y de que tiene todos los derechos sobre el contenido (textos, im\u00e1genes, bases de datos, software).<\/p>\n<p data-start=\"3726\" data-end=\"3756\"><strong data-start=\"3729\" data-end=\"3754\">Lo que tienes que hacer:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f36f490 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f36f490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Comprueba la propiedad del dominio a trav\u00e9s de WHOIS.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Requiere una cl\u00e1usula de cesi\u00f3n completa con derechos asociados.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ten cuidado con los sitios que utilizan im\u00e1genes que no est\u00e1n libres de derechos de autor.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf60362 elementor-widget elementor-widget-heading\" data-id=\"cf60362\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Comprar sin un plan post-compra<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93b83b2 elementor-widget elementor-widget-text-editor\" data-id=\"93b83b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4011\" data-end=\"4224\">Una vez que tengas el sitio en tus manos, \u00bfqu\u00e9 vas a hacer con \u00e9l? Muchas personas compran sin saber c\u00f3mo mantener o desarrollar el sitio. \u00c9ste es un error que a menudo conduce a un r\u00e1pido abandono o a la p\u00e9rdida de rentabilidad.  <\/p>\n<p data-start=\"4226\" data-end=\"4256\"><strong>Lo que tienes que hacer:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-635532f elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"635532f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Prepara un plan de acci\u00f3n para los primeros 90 d\u00edas (contenido, SEO, conversi\u00f3n, etc.).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Define tus KPI (tr\u00e1fico, ingresos, compromiso) para controlar el progreso.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Si es necesario, rod\u00e9ate de aut\u00f3nomos, redactores, desarrolladores, etc.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48fc7da elementor-widget elementor-widget-heading\" data-id=\"48fc7da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusi\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c89573c elementor-widget elementor-widget-text-editor\" data-id=\"c89573c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4513\" data-end=\"4753\">Comprar un sitio web rentable puede ser una <strong data-start=\"4555\" data-end=\"4586\">palanca de crecimiento r\u00e1pido<\/strong>, siempre que evites las trampas cl\u00e1sicas. T\u00f3mate tu tiempo para hacer <strong data-start=\"4657\" data-end=\"4678\">los deberes<\/strong>, comprender el modelo de negocio y, sobre todo, <strong data-start=\"4727\" data-end=\"4752\">planificar las consecuencias<\/strong>. <\/p><p data-start=\"4755\" data-end=\"4974\">Descubre nuestra comparativa de las <span style=\"color: #003300;\"><a class=\"\" style=\"color: #003300;\" href=\"https:\/\/boostgrowb.com\/es\/7-mejores-plataformas-para-comprar-o-vender-un-sitio-web-rentable-en-2025\/\" rel=\"noopener\" data-start=\"4819\" data-end=\"4896\"><strong data-start=\"4820\" data-end=\"4892\">mejores plataformas para comprar y vender un sitio web rentable<\/strong><\/a><\/span> y encuentra la que mejor se adapte a tu perfil de inversor o empresario.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd4fcd2 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"cd4fcd2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae0caec elementor-widget elementor-widget-heading\" data-id=\"ae0caec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ - Lo que debes saber antes de comprar un sitio web<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fbf37ee e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"fbf37ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ff26c2 elementor-widget elementor-widget-elementskit-accordion\" data-id=\"1ff26c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69ef114759801\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-1ff26c2\">\n                        <a href=\"#collapse-14514dc69ef114759801\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-14514dc69ef114759801\" aria-expanded=\"true\" aria-controls=\"Collapse-14514dc69ef114759801\">\n                            \n                            <span class=\"ekit-accordion-title\">\u00bfCu\u00e1les son los criterios esenciales que hay que comprobar antes de comprar un sitio web?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"17\" viewBox=\"0 0 16 17\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7.19995 16.5V0.5H8.79995V16.5H7.19995Z\" fill=\"#3D3D3D\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M-2.08616e-07 7.69995L16 7.69995L16 9.29995L-2.78554e-07 9.29995L-2.08616e-07 7.69995Z\" fill=\"#3D3D3D\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"3\" viewBox=\"0 0 16 3\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M-2.08616e-07 0.499999L16 0.5L16 2.5L-2.78554e-07 2.5L-2.08616e-07 0.499999Z\" fill=\"#675AFE\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-14514dc69ef114759801\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-1ff26c2\" data-parent=\"#accordion-69ef114759801\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Antes de comprar un sitio web, es fundamental comprobar :<\/p>\n<ul>\n<li>\n<p>rentabilidad real (beneficio neto incluidos gastos) ;<\/p>\n<\/li>\n<li>\n<p>tr\u00e1fico (origen, volumen, tendencias a trav\u00e9s de Google Analytics) ;<\/p>\n<\/li>\n<li>\n<p>perfil de backlinks y salud SEO ;<\/p>\n<\/li>\n<li>\n<p>propiedad intelectual (contenidos, nombres de dominio, im\u00e1genes) ;<\/p>\n<\/li>\n<li>\n<p>historial del sitio (a trav\u00e9s de Wayback Machine o herramientas de auditor\u00eda SEO).<\/p>\n<\/li>\n<\/ul>\n                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-1ff26c2\">\n                        <a href=\"#collapse-35c8fe469ef114759801\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-35c8fe469ef114759801\" aria-expanded=\"false\" aria-controls=\"Collapse-35c8fe469ef114759801\">\n                            \n                            <span class=\"ekit-accordion-title\">\u00bfC\u00f3mo saber si un sitio web es rentable?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"17\" viewBox=\"0 0 16 17\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7.19995 16.5V0.5H8.79995V16.5H7.19995Z\" fill=\"#3D3D3D\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M-2.08616e-07 7.69995L16 7.69995L16 9.29995L-2.78554e-07 9.29995L-2.08616e-07 7.69995Z\" fill=\"#3D3D3D\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"3\" viewBox=\"0 0 16 3\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M-2.08616e-07 0.499999L16 0.5L16 2.5L-2.78554e-07 2.5L-2.08616e-07 0.499999Z\" fill=\"#675AFE\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-35c8fe469ef114759801\" class=\" collapse\" aria-labelledby=\"primaryHeading-1-1ff26c2\" data-parent=\"#accordion-69ef114759801\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Pide pruebas de ingresos (capturas de pantalla, exportaciones de Stripe\/PayPal, balance), coteja con el tr\u00e1fico y analiza el coste de adquisici\u00f3n de clientes (CAC) y el margen. Un sitio puede parecer rentable, pero esconder costes publicitarios elevados o tr\u00e1fico no cualificado. <\/p>\n                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-1ff26c2\">\n                        <a href=\"#collapse-c29457c69ef114759801\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-c29457c69ef114759801\" aria-expanded=\"false\" aria-controls=\"Collapse-c29457c69ef114759801\">\n                            \n                            <span class=\"ekit-accordion-title\">\u00bfEs arriesgado comprar un sitio web existente?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"17\" viewBox=\"0 0 16 17\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7.19995 16.5V0.5H8.79995V16.5H7.19995Z\" fill=\"#3D3D3D\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M-2.08616e-07 7.69995L16 7.69995L16 9.29995L-2.78554e-07 9.29995L-2.08616e-07 7.69995Z\" fill=\"#3D3D3D\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"3\" viewBox=\"0 0 16 3\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M-2.08616e-07 0.499999L16 0.5L16 2.5L-2.78554e-07 2.5L-2.08616e-07 0.499999Z\" fill=\"#675AFE\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-c29457c69ef114759801\" class=\" collapse\" aria-labelledby=\"primaryHeading-2-1ff26c2\" data-parent=\"#accordion-69ef114759801\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>S\u00ed, si no se audita adecuadamente. Los principales riesgos: una ca\u00edda del tr\u00e1fico, ingresos sobreestimados, dependencia de una \u00fanica fuente (SEO, anuncios, etc.) o litigios legales. Se recomienda encarecidamente realizar una auditor\u00eda t\u00e9cnica, SEO y jur\u00eddica antes de cualquier transacci\u00f3n.  <\/p>\n                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-1ff26c2\">\n                        <a href=\"#collapse-d9162c969ef114759801\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d9162c969ef114759801\" aria-expanded=\"false\" aria-controls=\"Collapse-d9162c969ef114759801\">\n                            \n                            <span class=\"ekit-accordion-title\">\u00bfQu\u00e9 debo hacer si el tr\u00e1fico del sitio disminuye despu\u00e9s de la compra?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"17\" viewBox=\"0 0 16 17\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7.19995 16.5V0.5H8.79995V16.5H7.19995Z\" fill=\"#3D3D3D\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M-2.08616e-07 7.69995L16 7.69995L16 9.29995L-2.78554e-07 9.29995L-2.08616e-07 7.69995Z\" fill=\"#3D3D3D\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"3\" viewBox=\"0 0 16 3\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M-2.08616e-07 0.499999L16 0.5L16 2.5L-2.78554e-07 2.5L-2.08616e-07 0.499999Z\" fill=\"#675AFE\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d9162c969ef114759801\" class=\" collapse\" aria-labelledby=\"primaryHeading-3-1ff26c2\" data-parent=\"#accordion-69ef114759801\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <ol>\n<li>\n<p>Comprueba si el sitio ha sufrido una penalizaci\u00f3n (actualizaci\u00f3n de Google, enlace t\u00f3xico);<\/p>\n<\/li>\n<li>\n<p>Auditar el SEO in situ (contenido, malla, tiempo de carga, etc.) ;<\/p>\n<\/li>\n<li>\n<p>Diversifica las fuentes de tr\u00e1fico (bolet\u00edn, redes sociales, EAE) ;<\/p>\n<\/li>\n<li>\n<p>Volver a captar la base de clientes existente siempre que sea posible.<\/p>\n<\/li>\n<\/ol>\n                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-1ff26c2\">\n                        <a href=\"#collapse-097f59b69ef114759801\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-097f59b69ef114759801\" aria-expanded=\"false\" aria-controls=\"Collapse-097f59b69ef114759801\">\n                            \n                            <span class=\"ekit-accordion-title\">\u00bfTengo que firmar un contrato cuando compro un sitio web?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"17\" viewBox=\"0 0 16 17\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7.19995 16.5V0.5H8.79995V16.5H7.19995Z\" fill=\"#3D3D3D\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M-2.08616e-07 7.69995L16 7.69995L16 9.29995L-2.78554e-07 9.29995L-2.08616e-07 7.69995Z\" fill=\"#3D3D3D\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"3\" viewBox=\"0 0 16 3\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M-2.08616e-07 0.499999L16 0.5L16 2.5L-2.78554e-07 2.5L-2.08616e-07 0.499999Z\" fill=\"#675AFE\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-097f59b69ef114759801\" class=\" collapse\" aria-labelledby=\"primaryHeading-4-1ff26c2\" data-parent=\"#accordion-69ef114759801\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Absolutamente. Un contrato protege al comprador y define : <\/p>\n<ul>\n<li>\n<p>lo que se vende (sitio, base de clientes, contenido, nombre de dominio, etc.) ;<\/p>\n<\/li>\n<li>\n<p>garant\u00edas sobre los datos y resultados proporcionados;<\/p>\n<\/li>\n<li>\n<p>cualquier cl\u00e1usula de no competencia o de acompa\u00f1amiento;<\/p>\n<\/li>\n<li>\n<p>recurso en caso de litigio.<\/p>\n<\/li>\n<\/ul>\n                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                        <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comprar un sitio web rentable puede ser una forma excelente de generar ingresos pasivos o desarrollar un nuevo proyecto digital. Pero, como ocurre con cualquier inversi\u00f3n, hay escollos&#8230; y algunos pueden salirte muy caros si no los ves venir. <\/p>\n","protected":false},"author":4,"featured_media":29991,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[4126],"tags":[],"class_list":["post-29990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plataforma-de-comercio-electronico"],"acf":[],"_links":{"self":[{"href":"https:\/\/boostgrowb.com\/es\/wp-json\/wp\/v2\/posts\/29990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boostgrowb.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boostgrowb.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boostgrowb.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/boostgrowb.com\/es\/wp-json\/wp\/v2\/comments?post=29990"}],"version-history":[{"count":0,"href":"https:\/\/boostgrowb.com\/es\/wp-json\/wp\/v2\/posts\/29990\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boostgrowb.com\/es\/wp-json\/wp\/v2\/media\/29991"}],"wp:attachment":[{"href":"https:\/\/boostgrowb.com\/es\/wp-json\/wp\/v2\/media?parent=29990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boostgrowb.com\/es\/wp-json\/wp\/v2\/categories?post=29990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boostgrowb.com\/es\/wp-json\/wp\/v2\/tags?post=29990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}