But not all platforms are created equal. Some are ultra-simple, others much more selective. Some charge high commissions, others rely on freedom between buyers and sellers. And that’s where it gets interesting: choosing the right platform can make the difference between a good deal… and a big mess.
In this article, I share with you the 7 best platforms for buying or selling a profitable website in 2025, with an objective look, the advantages of each, and a few tips for avoiding the pitfalls along the way.
Whether you’re a seasoned investor or a novice entrepreneur, this selection will give you the keys to spotting the right deals and building a solid online business. Ready to unearth your next digital nugget?
Flippa is the world’s largest marketplace for buying and selling websites, applications, domains and even newsletters. It’s a very popular platform, especially with individual entrepreneurs and investors. It offers a wide variety of projects ranging from a few hundred to several hundred thousand dollars.
Flippa offers integrated tools for analyzing traffic, revenue and SEO performance. Auctions are open to the public, ensuring total transparency. However, ad quality can vary, and buyers need to be vigilant in their due diligence.
Ideal for : Beginners or small investors looking for a wide choice of sites at various prices.
DotMarket is a French platform specialized in buying and selling websites with high monetization potential. DotMarket stands out for its personalized support at every stage of the transaction: evaluation, sale, negotiation, right through to technical transfer.
DotMarket focuses on quality rather than quantity: each site listed is carefully selected and audited. The platform is particularly well-suited to French speakers, and regularly offers projects with good natural referencing and passive income already in place.
Ideal for: French-speaking investors looking for profitable, well-structured sites with expert support.
Storybee is a more recent but promising platform, focused on the sale of content sites and micro-niches. It is aimed primarily at start-up entrepreneurs and investors wishing to acquire small-scale, low-budget projects with good growth potential.
Storybee’s simple, intuitive interface makes it easy for buyers and sellers to get in touch. Although the volume of offers is still modest, the platform selects relevant projects that can easily be monetized.
Ideal for : Beginners or small entrepreneurs wishing to take their first steps in buying/selling sites.
Empire Flippers is a premium platform dedicated to the sale of sites already generating substantial monthly revenues, often in excess of $2,000. It is particularly popular with experienced investors looking for solid, verified projects.
Empire Flippers manually verifies each site’s financial data, traffic and monetization channels before it goes live. It also offers a secure migration service, complete sales management, and an escrow system to secure transactions.
Ideal for: Serious investors looking for profitable, stable, turnkey assets.
Motion Invest is a platform specialized in buying and selling small websites that generate passive income, often through affiliation or advertising. All sites are selected and validated by the team before going online, ensuring a high level of reliability.
You can buy a turnkey site with verified revenues, or even sell directly to Motion Invest if you want to move fast. An ideal choice for starting a digital investment without taking excessive risk.
Ideal for : Beginner or intermediate investors interested in content sites with low entry costs.
Acquire is a premium marketplace for buying and selling startups, particularly in SaaS, marketplaces or digital B2B services. The emphasis is on discretion, efficient negotiation and the quality of the projects listed.
The platform is aimed at more experienced profiles: founders, investors or funds looking for external growth. Each seller provides detailed KPIs (MRR, churn, CAC, etc.) to facilitate rapid due diligence. Ideal for those who want to buy a growing startup or resell their tech business without cumbersome intermediation.
FE International is an online brokerage firm specializing in the sale of high-potential websites and digital businesses. It offers consulting, due diligence and negotiation services, with transactions ranging from $100,000 to several million dollars.
FE International stands out for its network of institutional buyers and its expertise in the SaaS, e-commerce and digital services sectors.
Ideal for: Established digital business owners looking to sell to institutional buyers.
FAQ
Niche sites with stable revenues (affiliation, display, SaaS) are in high demand.
Generally between 24x and 48x net monthly income.
Yes, especially for transactions >€10,000. Most premium platforms offer this.
As with any investment, there is a risk involved. Hence the importance of due diligence and a serious platform.
