BigCommerce, an all-in-one e-commerce platform to create, manage and develop your online store. Sell across all channels, optimize your SEO and boost your sales with a powerful, intuitive solution.
Discover our selection of the best website creation platforms, ideal for propelling your business online. Whether you want to launch an online store or a professional showcase site, these innovative tools offer advanced features to optimize your web presence. Adopt these high-performance solutions and boost your online business.
BigCommerce, an all-in-one e-commerce platform to create, manage and develop your online store. Sell across all channels, optimize your SEO and boost your sales with a powerful, intuitive solution.
/ 5
Ecwid is an e-commerce platform that enables companies to quickly and easily create online stores and integrate sales functionalities into their existing websites and other online platforms.
/ 5
Shopify is the ideal e-commerce platform for creating, managing and developing a professional online store. Launch your business easily with powerful tools, customizable design and optimized SEO.
/ 5
Whether it’s an e-commerce store, a blog or a simple promotional page, creating a website is essential in today’s digital age to reach a wider audience and sell online. Although setting up a web presence may seem complex, the right platforms and tools make the process much easier.
Whether your project involves a small business or a larger structure aiming for greater web visibility, SEO (Search Engine Optimization) and SEA (Search Engine Advertising) are essential to attracting customers.
This guide explores website creation platforms, their features and benefits, and their integration with other services such as social networks and CMS. It also offers advice on how to choose the best platform for youronline presence and needs.
Creating a website starts with a precise understanding of your needs and requirements. This means thinking about the nature of your business, the content you need to publish, and the features you need to achieve your goals.
For an e-commerce store, it’s essential to choose a platform offering integrated product management, online payment and logistics tools. Prestashopfor example, is an open-source e-commerce content management system and a powerful solution for merchants wishing to launch their online store with flexibility and scalability.
For a blog or showcase site, prioritize platforms offering excellent content management capabilities (CMS) and aesthetic customization.
Your level of technical expertise is also a determining factor. For novices, platforms such as Wixand Squarespace, with their intuitive interface and drag-and-drop options, are perfect. On the other hand, WordPress and Drupal are better suited to those with programming skills or those wishing to use no-code systems to automate tasks without coding.
Before choosing your platform, it’s essential to define your website’s objective precisely. Ambitions vary widely depending on the industry. For example, it could be to develop an effective landing page to capture leads, or to create a complete platform for your business activities.
If you offer professional services, the aim may be to generate more leads. For a commercial business, the focus will be on online sales and expanding the customer base.
The adoption of SMART (Specific, Measurable, Achievable, Realistic, Time-bound) objectives is recommended to clearly articulate your ambitions. For example, a goal might be to increase your sales by 50% over the next two years.
This precise definition of objectives is essential for choosing the platform best suited to your needs, and for effectively evaluating the success of your website.
All-in-one platforms are complete solutions, including everything you need to create and manage a website on your own.
Wix combines a web builder, a web host and the possibility of acquiring a domain name directly on the platform. This tool is perfect for those looking for a simple, intuitive option, offering competitive rates and a vast choice of responsive templates.
SiteW is a French platform renowned for its ease of use, perfect for beginners. With affordable prices and a user-friendly interface, it’s a great option for individuals, professionals and organizations of all kinds.
E-commerce site builders are dedicated to those who want to start selling online. Shopify, Bigcommerce and WooCommerce stand out in this category.
Ecwid is an impressive solution for integrating e-commerce into your existing site, or for getting started with a new online store. It offers easy installation and a suite of intuitive features to help you sell effectively online.
Shopify is an all-in-one solution for product management, online payments and shipping, ideal for online stores.
BigCommerce offers a solid platform for mid- to high-end brands, with APIs for personalization and integration with third-party applications.
WooCommerce is an open-source plugin for WordPress, enabling you to convert a WordPress site into an online store. It’s perfect for those who already have a WordPress site and want to add e-commerce functionality.
Platforms for content creators simplify content management and publication.
Squarespace is a favorite with bloggers and freelancers, thanks to its modern templates and intuitive page editor.
WordPress, known for its versatility, is also an excellent alternative, offering advanced content management tools and a vast community of developers.
These platforms are perfect for creating blogs, showcase sites and portfolios, with extensive flexibility and customization options.
Open-source solutions allow unlimited customization, but often require a higher level of technical expertise.
WordPress is a widely used open-source CMS, supported by an active community of developers offering a multitude of themes and plugins.
Umco and Web Studio offer intuitive drag-and-drop interfaces and extensive customization possibilities, ideal for developers and advanced users who want total control over their website.
Wix is one of the most versatile and popular platforms on the market for creating an e-shop or other web presence, offering an intuitive drag-and-drop interface.
Its no-code system makes it possible to create and launch a landing page or any other project without the need for programming skills. Wix also stands out for its marketing and SEO tools, as well as its reliable website hosting.
Squarespace stands out for its sophisticated, modern designs, attracting content creators, artists and companies looking for a professional image.
Offering an intuitive user interface and high-quality templates, Squarespace also includes advanced features for e-commerce, SEO and analytics. What’s more, it facilitates collaboration between designers and customers through permissions and content management options, optimizing site transfer and maintenance.
Shopify is the preferred platform for creating a robust and functional online store. With a full range of integrated product management, online payment and shipping tools, it simplifies online sales for businesses of all sizes.
Shopify stands out for its ease of use and scalability, offering integrations with third-party applications and advanced customization options for templates and designs.
WordPress is a powerful and flexible platform for creating websites, allowing great freedom of customization thanks to its themes and plugins.
Ideal for bloggers, content creators and businesses seeking total control over their site, it offers a variety of customization methods, from the Gutenberg site editor to direct code modifications.
With an active community of developers, WordPress offers near-infinite customization and extensive integration with numerous third-party applications and services.
Weebly stands out for its intuitive drag-and-drop interface, making website creation accessible even without programming skills. With its high-quality, customizable templates and simple content management tools, Weebly is the ideal tool for individuals and small businesses looking to get their website online fast.
This platform integrates advanced e-commerce and SEO features, offering an all-in-one solution for maximizing your online presence. Renowned for its competitive rates and included hosting, Weebly represents a cost-effective solution for those who aspire to create a professional website without incurring large expenses.
Ease of use is essential when selecting a platform to create a website.
Options such as Wix, Weebly and Squarespace stand out for their intuitive interfaces and drag-and-drop functionality, making it easy to create websites quickly without the need for programming skills. However, this simplicity can restrict the flexibility and advanced customization possibilities sought by experienced users.
Conversely, content management systems (CMS) such as WordPress and Drupal offer greater flexibility, but require a higher technical level to operate effectively.
It is therefore essential to assess the balance between ease of use and technical complexity in relation to your skills and needs.
Personalization plays a key role in website development.
Platforms such as Squarespace and WordPress enable extensive customization thanks to a wide range of themes and plugins. Squarespace is renowned for its elegant, modern designs, while WordPress offers almost unlimited customization, backed by an active community of developers and a multitude of themes and plugins.
However, more intuitive platforms like Weebly and Wix, despite their ease of use, can offer limited customization options. It’s essential to strike the right balance between simplicity and specific customization needs for your project.
Cost is a decisive factor in choosing a website creation platform. Prices vary widely according to the complexity of the site and the functionality required.
A simple showcase site can cost from 500 to 2,000 euros, while an e-commerce site or complex platform can cost from 3,000 to 10,000 euros.
In addition to the initial cost, it’s important to consider the recurring expenses associated with website hosting, domain name and maintenance.
All-in-one solutions such as Wix and Squarespace often offer cost-effective packages that include these services, making it easier to manage the financial side of the project.
Security and support are essential to guarantee the performance and stability of your site.
Platforms like Wix, Squarespace and WordPress offer advanced security protocols, automatic backups and regular updates to protect user data.
These web design platforms generally offer high-quality customer support, including online resources, community forums, and sometimes live support via chat or telephone. The availability and effectiveness of support can significantly influence problem resolution and user satisfaction.
Integration with e-commerce and online payment tools is essential for websites dedicated to selling products or services online.
Platforms such as Shopify, BigCommerce and WooCommerce useartificial intelligence to provide product recommendations and user behavioral analysis, while offering direct integrations with various online payment systems.
These integrations facilitate a smooth and secure checkout experience for customers, a key element in maximizing conversions and reducing cart abandonment.
Platforms like Wix and Squarespace also offer integrated e-commerce functionality, powered by artificial intelligence for personalized recommendations and intuitive product management tools. These all-in-one solutions simplify the process of creating an e-boutique by providing website hosting, domain name and essential marketing tools.
Integration with social networks and marketing tools is essential to promote your website and engage your audience.
WordPress, Wix and Squarespace offer plugins and widgets for easy integration with social networks such as Facebook, Instagram, Twitter, and LinkedIn.
Sendcloud is another service to optimize your e-commerce strategy, offering an integration solution to simplify shipping and parcel tracking, which would greatly help entrepreneurs manage their shipments and improve the customer experience.
These integrations enable you to share content directly from your site, track user interactions, and centrally manage your online marketing campaigns.
Hubspot merges CMS functionality with marketing and CRM tools, offering integrated management of your marketing campaigns, lead generation and customer relations. This allows you to personalize user experiences and increase the effectiveness of marketing campaigns.
Search engine optimization (SEO) is a fundamental component in ensuring the visibility and good ranking of your website.
Platforms such as Wix, Webflow and Squarespace integrate SEO tools to simplify this optimization. They help configure title tags, meta-descriptions, optimized URLs, and add alt text to images, helping to improve your site’s ranking in search results.
Platforms such as WordPress offer great flexibility for SEO thanks to specialized plugins such as Yoast SEO and All in One SEO Pack. These plugins provide content analysis, suggestions for improvement, and tools to track your site’s SEO performance.
Services like SEO.com offer advanced tools for analyzing and optimizing your site’s SEO, including site speed monitoring, SSL security, and backlink optimization.
When choosing a website creation platform, make the most of the free trials or demo accounts on offer. These opportunities offer you a window to evaluate the interface, customization options and functionality without making a financial commitment.
It’s a good idea to sign up for free trials on several platforms to compare their offerings and ergonomics. Creating test websites immerses you in hands-on experience of the customization features available. For those interested in e-commerce, for example, a trial allows you to set up a test store, add products and simulate transactions to assess overall performance.
Free trials are an ideal way to measure the added value of a platform and check its suitability for your requirements.
An active community and access to a wide range of learning resources are valuable assets for getting the most out of your platform.
Look for platforms providing guides, video tutorials, forums and other educational material. These resources are essential for learning how to use the platform effectively, and for troubleshooting any technical problems. Online forums and newsgroups are also invaluable for gleaning tips and tricks from other experienced users.
WordPress and Squarespace offer lively communities and extensive resource libraries to help you customize and optimize your site.
Reliable, high-quality customer support is essential. Choose a platform known for its responsive, efficient support. Wix, Shopify and SITE123 are often praised for their exemplary customer support, a determining factor in rapid problem resolution and optimal user satisfaction.
24/7 support is essential, especially for websites that need to remain accessible without interruption. Take a look at the means of contact offered, such as live chat, e-mail and telephone support. Reviews from other users can give you an insight into customer support performance.
The creation of a website represents a decisive action for any company or individual wishing to boost their online presence. It’s essential to define your objectives precisely and select a platform that perfectly meets your expectations.
Take into account aspects such as ease of use, customizability, cost, and the security offered by the platform. The success of your website also depends on well thought-out specifications, attractive design and a fluid, intuitive user experience.
Optimize your site for SEO, make sure it’s compatible with mobile devices, and consider integrating marketing and e-commerce tools tailored to your needs.
The importance of quality content and regular updating should not be underestimated, as they are essential for capturing visitors’ interest and improving your search engine positioning.
By following these recommendations, you’ll be armed to design a professional, high-performance website that achieves your goals and appeals to a wider audience.
Wix stands out as the best choice for website creation, with over 150 million users to its credit. The service boasts flexible customization, competitive rates and an intuitive user interface. It provides over 500 free templates, includes hosting and offers the possibility of reserving a domain name directly on its platform.
To build a website free of charge, platforms such as Wix, Webnode, Jimdo, or WordPress.com are at your disposal. Here are the steps to follow:
If you want to create your own website, solutions such as the Wix, Webnode or Jimdo website builders offer user-friendly interfaces and templates adapted to mobile browsing.
CMS(Content Management Systems) such as WordPress, Joomla or Drupal enable more autonomous management thanks to a variety of plugins and extensions.
Start by choosing a web hosting service and a domain name, then customize your site easily, with no programming skills required.
