Synthesia is a video creation platform based on artificial intelligence, designed to transform a simple text into a professional video with avatar and realistic narration. This tool removes the traditional constraints of audiovisual production: no need for cameras, costly shoots or recorded voice-overs, everything is done directly online, quickly and cost-effectively.
Used by thousands of companies worldwide, Synthesia is particularly appreciated for its ability to humanize messages thanks to its photorealistic AI avatars and multilingual natural voices. Whether for marketing, training, internal communications or e-learning, the tool enables you to create engaging videos in just a few minutes.
Synthesia's key features
Photorealistic AI avatars: access a vast library of professional avatars or create your own to represent your brand. These avatars add a human and credible dimension to your videos.
Natural multilingual voice-overs: over 40 languages and accents are available, with intonations close to the human voice. This means you can produce videos tailored to an international audience without the need for an external narrator.
Instant transformation of text into video: simply write a script and Synthesia automatically generates a video complete with narration and animated avatar, all in just a few minutes.
Automatic translation and dubbing: convert your existing videos into several languages with lip-synchronization, ideal for international content distribution.
Ready-to-use professional templates: over 60 templates for easy creation of marketing, training or internal communication videos.
Extensive personalization: adjust tone, rhythm, avatar posture and background to ensure your videos perfectly reflect your brand identity.
A collaborative mode for teams: share a workspace with your colleagues to create, edit and validate your videos together.
How to use Synthesia effectively
To get the most out of Synthesia, start by defining your objective: do you want to create an explanatory video, a tutorial or a corporate message? Then write a clear, structured script, thinking about the pace of the narrative and the impact of key messages.
Select an avatar to match your audience, and choose a voice to match the tone you want to set (formal, friendly, educational). Customize the background, adding text, visuals or background music to reinforce the impact.
Finally, use the translation and dubbing functions to translate your video into several languages and maximize its reach. By analyzing your viewers’ feedback, you can fine-tune your future productions.
What sets Synthesia apart?
Synthesia stands out for its ease of use and speed: in just a few minutes, you’ll have a professional rendering where a conventional production would require several days and a substantial budget. Unlike other video creation tools, it emphasizes the human dimension with its realistic avatars, making it particularly well-suited to uses such as training or internal communication. Its multilingual orientation and ability to generate videos accessible to all make it a unique solution, capable of meeting the needs of both local companies and international organizations.
Who is Synthesia for?
Marketing teams, who can quickly produce engaging promotional videos.
Trainers and e-learning organizations who want to make their courses more interactive and accessible.
International companies who want to communicate effectively in several languages.
HR and internal communications teams, looking to deliver clear, engaging messages to their staff.
Freelancers and content creators who want to produce professional video content without a high production budget.
